July 5, 2022

CoinEx, a crypto alternate that serves greater than 3 million registered customers in over 200 international locations and areas, has adopted a brand new model slogan — Making Crypto Buying and selling Simpler. We interviewed Mr. Haipo Yang, CoinEx’s founder and CEO, and mentioned subjects regarding CoinEx and the longer term improvement of the crypto business.

Q: What are the issues behind CoinEx’s new slogan — Making Crypto Buying and selling Simpler?

A: In the present day’s crypto market has entered a brand new stage when it comes to technological progress, market scale, and person base. At its top, the entire market cap of cryptocurrency approached $3 trillion. In the meantime, surpassing Fb, Bitcoin has develop into one of many 10 most precious belongings globally. Cryptocurrency is now an integral a part of world belongings, and crypto applied sciences are additionally influencing extra industries and customers.

On the similar time, many are daunted by crypto applied sciences. Of their view, the market is reserved for geeks {and professional} buyers solely. Such a stereotype just isn’t wholly unfounded — many buying and selling platforms on the market are certainly designed for professionals. They only maintain introducing new features and pile up all options and merchandise with out contemplating person capabilities, which discourages many newcomers.

Image this: A median person visits a crypto alternate to purchase Bitcoin. Nevertheless, swamped by derivatives like supply contracts and European choices, he has no thought how you can purchase Bitcoin in any respect. Are such platforms actually designed for most people? They suppose customers would possibly want this or that however ignore an important undeniable fact that for many customers, it isn’t that straightforward to finish the very first crypto commerce.

Decentralized crypto applied sciences are created to serve the general public within the first place. All crypto customers deserve respect —not solely simply the skilled, but additionally retail buyers, deserve entry to the crypto business. The dismissal of rookies and retail customers goes counter to the crypto sector’s unique mission, which is to interrupt the monetary monopoly.

As such, we work to take away customers’ misgivings in regards to the crypto business and break monetary shackles. We wish to ship a message that crypto buying and selling is a stage enjoying area and that finance is certainly not the privilege of sure teams of individuals. We are going to construct a bridge that connects customers with the crypto house. As a gateway to the crypto market, CoinEx helps customers full every crypto transaction with ease.

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Q: The slogan improve of CoinEx entails strategic changes when it comes to branding, product and know-how. Might you make clear the longer term imaginative and prescient and strategic plans of CoinEx?

A: CoinEx will “make crypto buying and selling simpler” by way of product, token itemizing, and person providers.

Initially, in terms of merchandise, we train restraint and by no means pile features upon features. As a substitute, CoinEx guarantees to supply adequate and satisfying features. Not like many exchanges that supply an extreme variety of redundant features, CoinEx pursues “EASIER”. This doesn’t imply that there are fewer issues you are able to do on CoinEx. Quite the opposite, we purpose to show sophistication into simplicity by constructing merchandise that meet actual calls for.

As well as, we additionally connect nice significance to token-listing. CoinMarketCap reveals practically 20,000 forms of crypto belongings globally. Nevertheless, lots of them include nice dangers. As we are able to see at the moment, most buying and selling platforms undergo from both a scarcity of variety or rubbish belongings. This is the reason our analysis crew spends loads of time screening the cryptos out there available in the market. To a sure extent, CoinEx saves customers the difficulty of danger filtering, permitting them to speculate simply in belongings minimizing customers’ workload.

Final however not least, CoinEx emphasizes person service. Right here at CoinEx, we provide skilled, environment friendly and thoughtful person providers. When rookies are confused with crypto-related merchandise, which is often the case, they will all the time flip to our intuitive newbie guides, all-encompassing assist paperwork and humanitarian person assist. CoinEx respects every abnormal person through first-rate providers.

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Q: In contrast with the previous, {many professional} buyers like VC companies, hedge funds, and asset managers have joined the crypto market. Will this carry up the funding threshold of the crypto house? Do retail buyers nonetheless have an opportunity in such a market?

A: Skilled buyers and retail buyers will not be in an antithesis relation. The truth that extra buyers have joined the business comes as a recognition of the market and injects extra liquidity into the crypto house. It’s pure that a longtime market will entice numerous buyers, however that doesn’t imply there are not any alternatives for retail buyers.

Right here, we are able to evaluate the crypto market with standard monetary markets. In a traditional monetary market, giant funding banks are inherently centralized. An organization must undergo a sophisticated course of earlier than it may go public. As such, shares can solely be issued through large establishments, whereas major markets are unique to skilled buyers. Retail buyers, then again, are saved out of this course of.

Such a centralized monopoly incurs costly prices and creates a excessive threshold. Basically, inventory issuance provides funds to undertaking groups and creates funding alternatives for buyers. In the meantime, middleman gamers like funding banks and VC companies don’t enhance capital effectivity. Blockchain and crypto applied sciences have introduced a brand new decentralized resolution that enables retail buyers to instantly take part in major markets by way of IDO and IEO, thereby breaking the monopoly {of professional} buyers.

Over the previous few years, we now have seen many new makes an attempt within the crypto business, overlaying DeFi, meme and Play-to-Earn. Many of those new classes are neither created by skilled merchants, nor are designed for large establishments. The crypto sector is now accessible to all, which signifies that each investor has the chance to revenue from cryptos.

Q: Over the past two years of fast development, CoinEx has all the time prioritized person experiences and person calls for. How do you place “EASIER” into apply throughout fixed product iterations? Sooner or later, what are your priorities for streamlining the buying and selling expertise?

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A: Now we have been specializing in mechanisms, interplay, and content-guided when upgrading CoinEx merchandise. Customers use a product to fulfill their meant targets. As such, “EASIER” signifies that we should always assist customers meet such targets as shortly as potential.

As for product mechanisms, we hope that customers can meet their targets through the only operations. For example, Swap, a brand new characteristic just lately launched by CoinEx, helps customers meet one easy aim, which is to swap one sort of cryptocurrency for an additional. Not like different swap merchandise that usually ask customers to account for classy phrases akin to slippage, market worth, and restrict worth, CoinEx Swap is backed by a set of independently developed good algorithms, which solely requires customers to enter the goal cryptos and the swap quantity, and every thing else will probably be dealt with by CoinEx. With Swap, customers profit from quick conversions at glorious costs.

Aside from mechanisms, we additionally worth interplay, which covers webpage interplay and visible guides. As a substitute of stacking up all of the features and data on one web page, CoinEx strives for easy content material that enables customers to identify the perform they want on the first look. Furthermore, we’ll maintain bettering our textual content introductions and product descriptions in content material tips, serving to all customers get began with CoinEx straight away by way of easy, intuitive expressions.

Through the interview, Haipo Yang additionally talked about that the development of person experiences is a unending course of. In line with him, product improvement requires unremitting efforts. CoinEx insists that crypto belongings ought to be made out there to most people. It goals to “break monetary shackles” and attempt for “EASIER” with user-centered design (UCD) or user-driven improvement (UDD) by bettering its merchandise. Now we have each cause to consider that pushed by CoinEx’s efforts, the crypto buying and selling sector will present new alternatives for extra retail buyers.