August 12, 2022

Luxurious model Lacoste has joined the web3 ecosystem with the launch of UNDW3 – pronounced underwater. The corporate introduced this forward-looking transfer by way of a press launch. The UNDW3 universe will let the Lacoste group take part in furthering the model’s fashion-sport imaginative and prescient.

In response to the press launch, UNDW3 permits Lacoste group members to personal the model in a artistic method. In preparation for UNDW3’s launch, Lacoste rolled out its Discord server on June 6. The Discord channel will assist preserve every group member knowledgeable about developments in Lacoste’s web3 universe.

Desperate to see what the Lacoste web3 ecosystem includes, over 30,000 folks subscribed to the Discord channel throughout the first 48 hours of its launch.

Lacoste plans to drop its first non-fungible token (NFT) assortment on June 14. The gathering will comprise 11,212 items, with every NFT going for 0.08 Ethereum (ETH), roughly $100-$120. The NFTs will function distinctive photographs of the Lacoste crocodile rising from the water.

The variety of NFTs represents the enduring L1212 polo shirt, which Lacoste founder René Lacoste invented.

In response to Catherine Spindler, Chief Model Officer at Lacoste,

“UNDW3 attests to our want to accompany the phenomenon of decentralization pushed by Web3 and bears witness to our ambitions on this space in addition to to the facility of our model: to convey collectively our communities and join cultures across the crocodile, a real rallying signal all through the world, by proposing an experiential, interactive and co-creative universe, within the picture of Lacoste’s creativity and avant-gardism.”

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Step one in an extended journey

By holding the Lacoste NFTs, collectors will get entry to the model’s web3 universe – a long-term collaborative group. Moreover, collectors will be capable to entry a pioneering ecosystem in addition to digital and bodily advantages within the Lacoste world.

With its foray into the web3 ecosystem, Lacoste demonstrates its mission to attach numerous communities and cultures. Particularly, the initiative seeks to convey collectively NFTs, Lacoste followers, and popular culture lovers. It’s price noting that UNDW3 is Lacoste’s preliminary step into the web3 ecosystem.

By means of UNDW3, Lacoste has develop into the most recent vogue model to hitch the rising web3 ecosystem. Prior to now, manufacturers like Gucci, Philipp Plein, and Louis Vuitton launched NFTs, signaling a rising web3 curiosity amongst vogue homes.


Picture by Engin Akyurt from Pixabay