August 9, 2022

Web3 enterprise Krew Studios has launched additional particulars about its much-hyped NFT avatar mission Pastel World, each in a prolonged Twitter thread and freshly-updated litepaper.

The startup, which was behind the smash-hit NFT assortment MASKS from actor/artist Jordi Mollà, describes Pastel World because the “most formidable mission launched by the Krew Universe to this point,” one whose multi-chain mannequin will “pave the way in which for future collaborations” with rising crypto communities.

Manga Meets Metaverse

Pastel World is the brainchild of singer-songwriter JVCKJ, previously one half of multi-platinum pop pair Jack & Jack, and London-based illustrator Uriah Barrett-Thomas. An NFT/PFP assortment within the mould of CryptoPunks, however with extra utility, the collection options genuine manga artwork and follows a fantastical storyline which ostensibly doubles because the mission’s roadmap.

In a nutshell, every tokenized avatar is a “Prophet” journeying by way of area and time outfitted solely with a magical backpack, an enchanted merchandise that should be nurtured to make sure survival in Pastel World. In the end, the metadata for every NFT will refresh, inflicting a gem to seem on Prophets’ backpacks – a valuable stone that determines which ‘zone’ every character should inhabit. Furthermore, every customizable aspect of the NFTs will play a component within the continued narrative.

To quote the aforementioned tweet thread, “The creativity that infuses the lore filters all the way down to the planetary surroundings, divided into painstakingly mapped zones reminiscent of Cloud9, Fairy Kingdom, and The Grounded the place the undead roam.”

Though Pastel World happened on account of the aforementioned inventive collaboration, Krew Studios has been closely concerned within the artistic and technical course of by way of its web3 launch studio, Krew Labs. The corporate’s eponymous artistic company will even deal with advertising and neighborhood administration going ahead.

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“Anybody can create 10,000 PFPs and slap a theme on high, however it takes ability to craft a complete universe round an NFT assortment,” says Rambino, Krew Studios’ co-founder. “One of many issues that impressed us most about Pastel World was the lore.”

In all, 8,800 Pastel World NFTs have been minted on Ethereum and the group intends to pursue varied integrations with different web3 communities, together with these which have been incubated by the platform’s launchpad, Krew Universe.

With the upcoming introduction of particular traits and equipment hid in Prophets’ backpacks, and the evolution of the planet’s varied zones, it’s thought that Pastel World will transition right into a full-blown metaverse.

Staying Bullish in a Bear Market

Like a number of different tasks within the web3 area, Krew Studios is at pains to emphasize that it’s enterprise as common regardless of bearish market sentiment. The current downturn has seen a pointy decline in NFT flooring costs, with the trade nonetheless struggling to shrug off the reputational injury it suffered on account of Terra’s spectacular crash.

In equity, Krew’s optimism for the success of Pastel World isn’t delusory. In addition to leveraging the expertise and profile of each JVCKJ and Barrett-Thomas, the corporate is banking on its appreciable manufacturing expertise: previous to switching its consideration to web3 in 2021, Krew Studios had labored on tasks for shoppers reminiscent of Common Music, Boohoo and Epic Information.

Over the previous yr, the studio has expanded its group to make sure it possesses the required expertise to make a mark in web3. In-house creatives embrace consultants in blockchain, digital artwork and gaming, whereas an skilled advisory group has been introduced on board to assist information promising NFT artists and types decided to make a splash within the crypto world.

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Within the close to time period, Krew’s purpose with Pastel World is to nurture a passionate and engaged neighborhood of token-holders and merchants, the higher to cement the mission’s standing within the rising metaverse economic system. The agency can be constructing infrastructure for upcoming web3 ventures and creating a personal membership for artwork collectors, Masks World, that includes curated NFTs.