August 10, 2022

Subsequent Earth, the third-largest metaverse, has already proved its dedication to help environmental initiatives by allocating 1 million USD to environmental points, and now they’re about to launch its first CSR marketing campaign.

Along with its companion group, SEE Turtles, Subsequent Earth goes to launch a recreation within the metaverse: they’re inviting their customers to contribute to a very good trigger by buying land on sure territories within the metaverse with an opportunity to win $200,000 value of NXTT or 5 distinctive NFTs. 20% of proceeds from every transaction will go to SEE Turtles to implement plastic removing initiatives on the identical places in the actual world.

Amassing plastic waste from seashores and coasts doesn’t solely cleans the ocean however can save the lives of endangered sea turtles and make a optimistic affect on the setting. Subsequent Earth is main the best way amongst metaverses relating to social accountability and takes it severely to tell, educate, and make actual affect along with its neighborhood and companion organizations.

Tips on how to Be a part of

To participate on this marketing campaign, Subsequent Earth customers merely have to buy land on any of the territories concerned within the marketing campaign. These territories are the identical places the place SEE Turtles will implement plastic waste accumulating initiatives from the earnings of the marketing campaign. After buying land, customers will be capable to begin a treasure hunt, the place they should take away trash from their tiles to see if there are any prizes hiding underneath them.

Beneath many tiles, Subsequent Earth has positioned $200,000 value of NXTT in numerous values and 5 distinctive NFTs made by TinyWasteland. So not solely will individuals be supporting a very good trigger, however in addition they have the prospect to win some superb prizes. The marketing campaign will formally launch in Might, however Subsequent Earth will announce the precise date quickly.

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Of their livestream on 21 April, Noemi Magyar Head of CSR at Subsequent Earth and Brad Nahill, President of SEE Turtles mentioned the affect of their ongoing partnership and the way the donations are turning into actual assist. Peter Csakvari, the artist behind TinyWasteland has additionally joined the dialogue to speak about his artwork and the way distinctive NFTs can be utilized in such campaigns.

Metaverse For Good

This marketing campaign is a good instance of how a metaverse can use its platform to help a very good trigger and be socially accountable. By collaborating with SEE Turtles, Subsequent Earth is making a optimistic affect on the setting and serving to to avoid wasting the lives of endangered species.

Whereas Subsequent Earth has at all times donated 10% of its transaction proceeds to charity, that is the primary time it has launched a social accountability marketing campaign of this magnitude. This degree of cooperation between a metaverse and its neighborhood is thrilling and units a precedent for the way such platforms can be utilized to help environmental initiatives.

Because the metaverse turns into extra mainstream, you will need to do not forget that it may be used for extra than simply leisure. Subsequent Earth hopes that this marketing campaign evokes different metaverses to make use of their platform to help causes and make a distinction in the actual world with the assistance of a digital one.


Photograph by Peter Csakvari, TinyWasteland